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Lewis Lazare ::

Saturday, November 22, 2008

Eddie and Jobo no mo' at B-96
Lewis Lazare: It's over for Ed Volkman, Joe Bohannon and Erica Cobb at CBS Radio-owned Top 40 WBBM-FM (96.3). CBS Radio Chicago Market Manager Rod Zimmerman abruptly pulled the plug on the trio of on-air talent Friday and said he wanted to take the station's morning drive show "in a new direction."

Friday, November 21, 2008

WLUP's Brandmeier lands TV gigs on WMAQ
Lewis Lazare: Could WLUP-FM (97.9) morning drive host Jonathon Brandmeier become a fixture on late-night television? It's possible. Brandmeier will test the waters with a couple of (very) late-evening 30-minute "Almost Live" specials on NBC-owned WMAQ-Channel 5. One will air at 1:05 a.m. Dec. 5 and at 1:05 a.m. Dec. 12.

Thursday, November 20, 2008

New GM Cohen axing key players at Channel 2
Lewis Lazare: We have a hunch -- more than a hunch really -- that Bruno Cohen is going to be a busy man the next few months. The new president and general manager of CBS-owned WBBM-Channel 2 has been in his new post full time only a couple of weeks, but already he's done a fair amount of housecleaning and made at least one significant programming adjustment.

Tuesday, November 18, 2008

Ahern to advise 2016 Olympic bid committee

Joe Ahern, ousted last month as president and general manager of CBS-owned WBBM-Channel 2, has joined up with the Chicago 2016 Olympic bid organization as a senior adviser in "a volunteer capacity."

Judge tells pilots: no work slowdowns

U.S. District Court Judge Joan Lefkow ruled in favor of United Airlines in a lawsuit the carrier filed in late July that alleged United pilots were engaging in illegal sickouts that forced the cancellation or delay of hundreds of flights and inconvenienced tens of thousands of customers during the peak summer travel season.

Monday, November 17, 2008

New Hyatt ads are savvy, but suspicious
Lewis Lazare: Ah yes, hotels. Perhaps aside from some major airlines and a few high-profile luxury goods companies, no other business is as marketing driven as the hotel industry. Chicago-headquartered Hyatt Hotels & Resorts, armed with a new ad agency, BBDO/New York, is launching a new global ad campaign this month to ensure it remains competitive vis a vis the Hiltons, Westins and Marriotts of the world. The new Hyatt campaign is tied to the tag line "You're More than Welcome."

Penney's offers up a maudlin little Christmas

Frankly, the effort to imbue retailer J.C. Penney with the so-called "lovemarks" branding magic espoused by Saatchi & Saatchi/New York and its fearless leader, Kevin Roberts, is starting to look more than a little ridiculous. We weren't fans of the first work Saatchi debuted for Penney's after the agency managed to sneak the account from DDB/Chicago. We could see that Saatchi was trying to give consumers a reason to forge an emotional bond with Penney's. But the work struck us as hollow and phony, and the new Christmas campaign for Penney's is, sadly, no better.

Friday, November 14, 2008

WMAQ-WFLD agreement seems ill-conceived
Lewis Lazare: Coming soon to NBC-owned WMAQ-TV-Channel 5 and Fox-owned WFLD-Channel 32: Local newscasts that share a common newsgathering service. What looks to be a disturbing new concept in local TV news was jointly announced Thursday by Fox Television Stations and NBC Local Media, composed of the 10 local stations NBC operates.

Thursday, November 13, 2008

TV set for ad dive
Lewis Lazare: Local television station managers -- who often exhibit the swagger of the ad sales executives many were at one time -- aren't all that upbeat right now. Especially since the Television Bureau of Advertising, in a rare move, has just issued a revised outlook for 2009 that predicts local stations will see spot television ad sales revenue plunge between 7 and 11 percent.

WLIT to switch holiday music format
It's official. Clear Channel's WLIT-FM (93.9) will switch to its annual all holiday music format at 8:30 a.m. Friday morning (Nov. 14). The format switch comes nearly two weeks later this year than it did last year, when the format change happened on Nov. 2. WLIT morning drive host Melissa Forman will have the honor of announcing the format switch to the station's listeners. A WLIT spokeswoman said the station is expected to revert to its regular adult contemporary format on Dec. 26.

Monday, November 10, 2008

Sears presents OK 'gift'
Lewis Lazare: With its "Believe" campaign, Macy's is unabashedly using sentiment to try to sway skittish, cash-strapped shoppers this holiday season. Now comes Sears, which is using a somewhat similar approach in its new "Don't Just Give a Gift, Grant a Wish" holiday ad campaign from Young & Rubicam/Chicago.

New changes in store at WLIT-FM
Adult contemporary WLIT-FM (93.9) is making adjustments in its daytime talent lineup, effective today (Monday). After a year of doing double duty as morning and afternoon host, Melissa Forman now will be given a breather and allowed to concentrate on her morning show from 5:30 to 9 a.m. Robin Rock then will host a show from 9 to 2 p.m.

Puzzle piece does a good job promoting Rotary

Rotary International is all about doing good in the world. And a new global ad campaign from Schafer Condon Carter/Chicago for the Evanston-based service organization breaking this month hopes to remind the world what Rotary does and to recruit new members.

Library looks to hook youth

The Chicago Public Library system wants to smash the stereotypical image that it is nothing more than a place where old fogies congregate and read. So the Chicago Public Library is launching a new ad campaign Nov. 17 from All Terrain/Chicago that attempts to impress upon young adults of a post-college, pre-children age that their neighborhood library isn't only a repository for books and prim librarians. Indeed, the range of offerings now extends to DVDs, CDs, live performances, free Wi-Fi and more.

Friday, November 7, 2008

WBBM wins big with October ratings
Lewis Lazare: Rod Zimmerman is a happy guy. On Wednesday, Zimmerman, market manager for all-news WBBM-AM (780) and six other CBS-owned local stations, got his first look at the October Arbitron numbers for the Chicago radio market, and his all-news station is the big winner.

Thursday, November 6, 2008

ABC owns election night
Lewis Lazare: Change has come to America, as President-elect Barack Obama emphatically announced Tuesday night. But there was little or no change in the relative ranking of Chicago television stations in the ratings for their coverage of one of the most important nights in our nation's -- and Chicago's -- history.

Tuesday, November 4, 2008

Believe in Macy's? You bet
Lewis Lazare: So everyone is angry and depressed about the nation's economic crisis, and Macy's is giving us a heaping helping of sentiment for the holidays. Starting Nov. 9, the famed national department store chain that now includes the former Marshall Field's outpost on State Street, will roll out its new holiday campaign with the theme "Believe." As in you must believe in Santa Claus.

Payne off air again for ministroke rehab

Allison Payne is off the air again. On Monday, Marty Wilke, vice president and general manager of Tribune Co.-owned WGN-Channel 9, said that effective immediately, Payne, 44, will take an unspecified amount of time off from her co-anchor role on the "WGN Evening News" and "WGN News at Nine" to fully rehabilitate from a series of mini-strokes that took her off the air for several weeks earlier this year. In the interim, WGN noon news co-anchor Micah Materre will handle Payne's on-air duties. Wilke said the station looks forward to Payne's "speedy return."

Allstate drops the ball with cheesy spots

Bergwood is back. For the uninitiated, he's a rather lamebrained character created by Leo Burnett/Chicago for client Allstate Insurance to help peddle (pun intended) auto insurance.

Teenage country music star milks growing fame

Country music fans rejoice. Taylor Swift is about to join the large contingent of celebs who have worn the "Got Milk?" mustache.

Monday, November 3, 2008

Believe in Macy's? You bet

So everyone is angry and depressed about the nation's economic crisis, and Macy's is giving us a heaping helping of sentiment for the holidays. Starting Nov. 9, the famed national department store chain that now includes the former Marshall Field's outpost on State Street, will roll out its new holiday campaign with the theme "Believe." As in you must believe in Santa Claus.

Friday, October 31, 2008

Local TV stations ready to rock on election night
Lewis Lazare: Are we talking landslide? If you are a true believer in a lot of the hype that is starting to surface, Chicago's very own Barack Obama could pull huge numbers and win in Tuesday's Presidential election.

Thursday, October 30, 2008

Davies, '190 North' celebrate 10th year
Lewis Lazare: At a time when locally produced non-news television programming has all but gone the way of the dinosaur, it's significant that the Emmy Award-winning "190 North" show at ABC-owned WLS-TV-Channel 7 celebrates its 10th anniversary with a 30-minute special Sunday at 10:35 p.m. Executive producer Janet Davies will serve as host, just as she was a decade ago when the entertainment and lifestyle show started with familiar WLS sports anchor Jim Rose at Davies' side.

Monday, October 27, 2008

Wall St. crisis stings Bagby
Lewis Lazare: Nobody said it was going be easy. The economic crisis that has gripped the United States -- and indeed the world -- is beginning to impact Chicago's ad industry, as agency leaders watch client ad budgets contract, forcing painful adjustments in agency staffing and strategy.

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